We Are Here" – AI Creative Direction for CaixaBank

What if a brand icon could become the golden thread of a story? In this entirely AI-generated project for CaixaBank, the brand's iconic star transforms into a timeless traveler crossing diverse visual universes, weaving connections between the past, present, and future.

Through advanced AI art direction, we generated visuals where the star reveals itself subtly yet consistently, inviting the audience to discover it as the narrative unfolds. Paired with a purely AI-synthesized, poetic voiceover, the film challenges visual perception and creates a deeply immersive, evocative brand experience.

Agency · FeedbackMP & "Nucleo Creativo"
Client · CaixaBank

2024