Brico Depôt — Commercial Film & Post-Production

For Brico Depôt’s major campaign, 'Savings for Experts, Experts in Savings,' we partnered with the creative agency feedbackMP. Taking a lead role across the project's lifecycle, we spearheaded the pre-production and on-set logistics, while also managing the comprehensive post-production workflow.

The strategic objective was to deliver a clear-cut, impactful message regarding the brand's value proposition. To achieve this, we crafted a grounded visual narrative featuring real customers and employees. This authentic, documentary-style approach fostered a genuine connection with the target demographic, making the brand feel both relatable and accessible.

Successfully deployed across Connected TV (CTV) and digital social ecosystems, the commercial drove a highly effective, high-performing campaign that amassed millions of views.

Agency · FeedbackMP

Client · Brico Depôt

2024