BRICO DEPÔTBRICO DEPÔT

A campaign by the agency FeedbackMP for Brico Dépôt: 'Savings for Experts, Experts in Savings'.

The goal was to deliver a clear, impactful message about the brand's value proposition. The campaign relied on a grounded visual narrative featuring real customers and employees: an authentic, documentary-style approach that connected with the audience and made the brand feel close and accessible.

The commercial ran on Connected TV (CTV) and social media, as part of a high-performing campaign that reached millions of views.