NINCONINCO

For a decade, Emili Mas was the creative and art director at Ninco, the radio-control and slot brand, responsible for all of its graphic work across every product family.

The role covered the yearly catalogues, packaging design and product decoration — the graphics and liveries of each model — as well as instruction manuals in several languages, all with a consistent identity across hundreds of references and markets worldwide.

He also created social media videos and learning tutorials for the radio-control products, designed to help every user get the most out of their model from day one.

It laid the groundwork for the studio: real products, manufacturing deadlines and sales teams that need results.